Heuristics and Cognitive Biases

While reading Daniel Kahneman's work, I came across the science of Heuristics. Heuristics or the technique of heuristic employs a practical method not necessarily optimal or perfect, but sufficient enough for immediate goals. It also leads to cognitive biases. Herbert Simon, in the 1950s, was the first psychologist to suggest that while people strive to… Continue reading Heuristics and Cognitive Biases

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