Subliminal – The New Subconscious

Much more like a modern variation of the Unconscious, the 'New Subconscious' is different yet has similar grounds as that of the version of the Kantian unconscious in the philosophy of mind or Freudian repressive unconscious. Similar ground being┬áthe heavy involvement of our subconscious mind on our behaviors or actions. It also reminds me of… Continue reading Subliminal – The New Subconscious

Heuristics and Cognitive Biases

While reading Daniel Kahneman's work, I came across the science of Heuristics. Heuristics or the technique of heuristic employs a practical method not necessarily optimal or perfect, but sufficient enough for immediate goals. It also leads to cognitive biases. Herbert Simon, in the 1950s, was the first psychologist to suggest that while people strive to… Continue reading Heuristics and Cognitive Biases